The Theranos scam looks like the Enron scam. Both are black box scams. There are inputs and outputs, but how inputs become outputs is obscured. The perfect black box is one in which what's obscured generates faith instead of suspicion.
"Social conservatives need to maximize turnout from the base and expand the map by stressing the softer side of the faith agenda: education reform, immigration and criminal justice reform, and anti-poverty measures,” said Ralph Reed, founder of the Faith and Freedom Coalition, which has extensive outreach to conservative evangelicals in battlegrounds across the country."