+“As Cars Become Increasingly Driverless, People Are Already Seeking Analogue Motoring Experiences” | Singularity Hub | Will Andrews
“Non-automated cars could take the form of classic cars from a time before assisted driving, such as the original VW Beetle, or newer vehicles designed to give control more to the human driver and less to computer systems, such as the Ruf CTR.
Already some motoring commentators are talking of analogue driving, building a movement focused on driving experience and connection between the driver-car and the road, and manufacturers are picking up on this too. Alois Ruf, owner of Ruf, mentioned above, has said that their “customers want an analogue car … a driver’s car.”
This analogue driving movement in part stems from the perceived negative impacts of technology on the haptic experience of driving. However, some manufacturers use language similar to that of the analogue driving movement in their promotion of driverless cars, suggesting that automated vehicles could in fact contribute to an improved connection between driver-car and the road.”
–>The more accelerated our headlong rush into corporate visions of the future, the more pleasure we’ll find in new, sometimes radical forms of nostalgia when the futuristic fails to make us complete. The future always fails, weighed down and overdetermined by the expectations of the present. At some point, we’ll no longer understand nostalgia as a sentimental longing for a past that’s as much simulation as it is pastiche. That full, articulated, technicolor kind of past feels so quaint now. Ultimately, it will feel impossible. To cope with the impossible, we’ll seek new nostalgias that can withstand a present that instantaneously disappears into the future. We’ll rediscover the nuances of epistolary expression, appreciate eating red meat as the luxury it truly is, realize that vinyl records really do sound better than plastic disks. We’ll realize progress isn’t always a panacea. And we’ll even find authenticity in the simple act of driving.
More of what I’ve been reading:
+“How Brands Can Use Throwbacks to Evoke Nostalgia Among Consumers” | Adweek | Chris Keune
+The Future Of Nostalgia | Svetlana Boym
+“Driverless Cars Are Taking Longer Than We Expected. Here’s Why.” | The New York Times | Clyde Haberman
+“Despite High Hopes, Self-Driving Cars Are ‘Way in the Future’” | The New York Times | Neal E. Boudette